Sunday, March 29, 2009

“What The Tweet?”
Social Media Marketing: Real Business Tool or Passing Fad?


Announcing a One-Day Conference in Salida, CO to Help Small Business Owners Learn How Low- and No-Cost Social Media Can Grow Your Business

Are you befuddled by FaceBook, terrified by Twitter, or balking at Blogging? On Saturday, May 2, 2009, a panel of experts in Social Media will present hands-on tips, tricks, and easy how-to’s for implementing today’s new social media tools to build your business.

“What the Tweet? A Social Media Marketing Conference for Small Business” will be held from 8 am to 5 pm at the Salida Steamplant Theater and Event Center on Saturday, May 2. The day will feature seven different sessions covering all aspects of Social Media Marketing—from a general overview outlining what Social Media is and what it can do, to specific sessions on tools such as Twitter, FaceBook, blogs, and video.

COST:
Today through April 22: Just $47 per person
April 23 – 30: $57 per person
Registration closes at midnight April 30.

WHO SHOULD ATTEND:
Any business owner, home-based business, retail store owner, outfitter, restaurant owner, event planner, professional services such as PR firms, CPAs and lawyers, organization leaders, directors of non-profit organizations, every type of entrepreneur, marketing manager or decision maker. If you are in any type of business, management, or leadership role and want your business to take advantage of every opportunity to grow, this day is for you.

WHERE:
SteamPlant Theater and Event Center
Ballroom Exhibit Hall
220 West Sackett Avenue
Salida, CO 81201

WHEN:
Saturday, May 2nd
8:00am -4:00 pm

WHAT IS INCLUDED?
• Full breakfast
• 7 social media topics/speakers
• Fantastic lunch
• PDF download speaker notes
• Prizes and drawings
• Free marketing book
• Snacks and beverages throughout the conference

http://www.wildernessexecutives.com/
http://www.whatthetweet.eventbrite.com/ Direct registration
http://tinyurl.com/cbmes7 Meet the speakers and register

Tuesday, March 3, 2009

Focused Plan Lesson

I am in the process of making some changes in the format and schedule of my blog posts. I have learned a valuable lesson that I would like to share with other small business owners. My business is creating focused social media plans for outdoor business owners. Setting goals is one of my passions and then following a plan to achieve those goals is what keeps me sane.

However, I veered off the trail a little bit and now am stressing out about the detour. I think this is a similar problem with most business owners. We get excited about new projects, we want to make things happen, and sometimes we take a trail that seems like a shortcut. That trail may lead us to a great adventure but then we are way of course from our objective.

I tried to launch all of my social media sites by myself and all at one time. I have really found this to be a challenge to set them up properly, maintain, and design them the way I want to be branded. This is the main reason to have a Focused Social Media Plan. The second component of that plan is to FOLLOW IT. I would never advise a client to do what I did, but I guess I always need to learn things the hard way so I can confirm it for others!

So if anything this is a learning lesson for all of us. First have a focused plan (which I do) and secondly stick to it (which I veered off from). The plan is a vision of how we want to present ourselves on-line and brand our business. So take your time and follow your plan one step at a time. Stay on the trail that you mapped out in the first place you will reach your objective!